Away expanded and re-launched personalization offerings—now there are many ways to express yourself with your Away bags! To celebrate self-expression and re-define personalization, we created an “AKA” campaign—featuring different personas and the three letters that describe them. I worked as a project lead, collaborating with the creative team at Away, supported by Matte Projects.
Photography by Agness Lloyd-Platt. Campaign design direction by Vanessa Lam, wonderfully executed by Rebecca Lim.